Steve Collins, President & CEO at Fort Financial Credit Union, was challenged by Deb Bolton, President of MMI Mortgage to complete the ALS Ice Bucket Challenge. Steve accepted the challenge with the condition that employees must meet a minimum donation requirement. This brought a company-wide push to raise the money through employee donations. In the end, Fort Financial raised over $1000 to help fight ALS. News Channel 15 was at the event and included it in their evening news segment that day.